I have often wondered about the influence of the media on decision making in Congress, but I have no doubts about how much influence is wielded by the fourth estate on professional sports. Otherwise qualified general managers and coaches regularly make poor decisions in response to, or in the hopes of avoiding, media attention. In baseball, the trading deadline has become such a media frenzy that teams and their fans now see a lack of action by competitive teams as a failure. In football, the media hype surrounding the so-called major colleges and the draft has limited the abilities of some teams to acquire talent in an age when the real talent pool has never been larger.
The media puts enormous pressure on team decision makers by stirring up the mob. Sports editors, beat writers, and the prancing fools of sports television use this pressure to try and be the team decision makers. Why buy a team or work your way into team management, when you can write columns and “break” stories, using “anonymous sources” of course, that steer teams into the directions you desire? Fans like to play this game on bar stools and in living rooms; they have for years. But I would argue that fans have a right to this playacting; the media does not. The sports media in 21st Century America has an awful habit of anointing players, professional teams, and colleges; those anointed live and play by different standards than their peers.