The generated uproar over the health reform efforts has been remarkable in its ability to completely miss the point. We the people were told that “Obamacare” would insert the government between us and our doctors. We the people were
told that “Obamacare” was a government takeover of a free market. We the people were told, again, that the market could take of itself with the help of tax cuts. As the implementation of the Affordable Care Act continues, and as the rhetoric of the midterm elections escalates, it is time for a reminder of the facts of the medical marketplace.
Currently, insurance companies come between most patients and their doctors. Insurance companies dictate what treatments and which drugs a patient can receive, and they do it on the basis of financial calculation rather than patient need. The only way to change that paradigm, is to force insurance companies to compete for patients on a low-margin, high-volume basis. Such a competition will encourage improvements in service and cost. The principle structures created by the Act are the insurance exchanges that will come into being in 2014. The broad investment controls of the Act (companies must spend at least 80% of premiums on their customers), along with the bans on preexisting conditions and rescission, are designed to compress the operating margins of these firms. To maintain the same net revenue, insurance companies will have to find and get more customers.