Posts filed under political branding

Repetition Matters

When you are building a brand, repetition matters. People need to hear something over and over, and in different contexts, before they fully internalize the information. In politics, as well, repetition matters. Politics is, after all, branding. So what brands have the different “producers” created over the past forty years or so?

The Evil of Sotomayor

Bigot. Racist. Unqualified. Activist. Empathetic. Pure evil was about the only attack left unsaid. There has been an avalanche of accusations and characterizations directed at Sonia Sotomayor since her appointment to the Supreme Court by President Obama. To the extent that Americans are touchy about the topic of law and the court system, the reaction… (read more)