At some point in the last year I realized that age had caught up with me in the most superficially hurtful way; I left the key demographic. What I value, like, want, and need is no longer relevant to mass marketers. All of the music I like is relegated to classical and oldies stations. A solid majority of the people I interact with on a daily basis aren’t completely sure what I mean when I say “roll up the window.” A frighteningly large minority of the people I interact with believe that “dial up” is a charming relic of my (long ago) early years.
Worse, the knowledge deficit is bilateral. It wasn’t long ago (perhaps yesterday, or maybe last week) that I thought my father slow because he didn’t know what “bad” or “cool” meant. But it was only yesterday (perhaps a month ago, or maybe last year) that I learned what the term meme described. And now, firmly entrenched in the social networks as I am, the concept of meme is painfully unavoidable. A meme is a concept that goes viral, meaning that the number of people the concept is reaching is growing at an exponential rate (like an infectious virus). It is immediately evident that such growth is very good indeed if one (like a blogger) is trying to get their idea into the public consciousness.