The conclusion to 2009 has me wondering; when it comes to trashy journalism, is it the presentation or the subject matter? Do we really care about Tiger Woods, Lindsey Lohan, Michael Jackson, or Paris Hilton? Do we really pass on good informative journalism in favor of gossip and screamed opinion? I have been hearing about the short attention span of our nation for years, but it would appear from blog traffic (not this one’s mind you) that we are willing to spend time reading the news. Why then, do we not spend more time on the content (and therefore advertising) provided by solid news sources like the PBS News Hour?
Ratings don’t lie when it comes to television (radio is more suspect). CNN picked up steam when Nancy Grace, a walking, screaming, rights-violating banshee of a host moved into a prime slot. There can be no question of the ratings dominance enjoyed by the brash and confrontational opinion merchants on Fox News. Nor can there be any question of the people chosen by Fox News rivals MSNBC to track down the cable news leaders. The obnoxious and loud Chris Matthews, followed by the pugnacious and loud Ed Schultz, and capped by the abrasive and confrontational Keith Olbermann represent the most competitive lineup fielded against Fox in recent time.